Mavely: Empowering Micro-Influencers to Drive Social Commerce Growth
The Rise of Authentic Influence
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In today’s digital landscape, consumers are increasingly seeking authenticity and genuine recommendations from creators they can relate to. This shift has propelled the rise of micro-influencers – individuals with smaller but highly engaged followings – who are becoming the new “word of mouth” in marketing. Mavely, a social commerce platform built specifically for these influencers, is capitalizing on this trend by empowering them to earn income while connecting with brands that align with their values and lifestyles.
A Platform Built for Micro-Influencers
Unlike traditional influencer platforms that often prioritize follower count, Mavely welcomes creators of all sizes, particularly micro- and nano-influencers who boast higher engagement rates and more genuine product reviews. Anyone can join Mavely and start earning a 5% commission by sharing shoppable links. The platform also offers a 10% referral fee, access to brand campaigns, exclusive promotions, and a monthly bonus program that adds an extra 25% on top of their earnings.
Impressive Growth and Financial Success
Mavely’s success is evident in its impressive growth trajectory. The platform recently announced a gross merchandise value (GMV) run rate exceeding $675 million, representing a surge of over 175% from the previous year. Mavely’s take rate, which is the percentage of GMV it earns from transactions, ranges between 10% to 40%. This financial success highlights the platform’s ability to foster mutually beneficial relationships between brands and influencers.
From January to July, Mavely paid out over $16 million in commissions, campaign fees, and other earnings to its more than 85,000 creators. The company has also facilitated a significant volume of sales, with the total GMV surpassing $675 million annually. This impressive performance underscores the growing influence of micro-influencers in driving e-commerce growth.
Building Community and Connections
Mavely is committed to fostering a strong sense of community among its creators. The platform recently launched “Meetups,” in-person events where influencers can network with peers and brands. Since launching Meetups in July, Mavely has hosted two successful events and has five more planned for the future. These gatherings provide valuable opportunities for creators to connect, collaborate, and learn from each other.
A Vision for the Future
Mavely’s CEO and co-founder Evan Wray emphasizes the platform’s focus on authenticity and genuine connections. “In a world inundated with blue checkmarks and follower counts, consumers are constantly seeking authenticity from creators they can relate to,” Wray stated. “At Mavely, we see this trend growing as smaller creators become the new ‘word of mouth’ and align themselves with brands that match their lifestyle and interests.”
With its innovative approach to social commerce, commitment to empowering micro-influencers, and focus on building a strong community, Mavely is well-positioned to continue its impressive growth trajectory and shape the future of influencer marketing.
About Mavely
Mavely is a social commerce platform that connects brands with micro-influencers to drive authentic product recommendations and sales. Founded in 2019, Mavely has rapidly grown into a leading platform for empowering creators and fostering meaningful connections between brands and consumers.
About the Founders
Mavely was founded by Evan Wray, Peggy O’Flaherty, and Sean O’Brien. Wray and O’Brien previously co-founded Swyft Media, a mobile messaging startup that was acquired by Monotype Imaging.
