Pakistani startup PostEx, providing monetary and logistics providers to on-line retailers, is ready to enter new markets, starting with Saudi Arabia this 12 months, TheTrendyType has completely realized.
“We need to go into different markets to essentially disrupt them as a result of we see the hole,” mentioned Muhammad Omer Khan, founder and CEO of PostEx, in an interview.
E-commerce in Pakistan, which presently sits at round 1.5% of its whole retail market, has grown 50% within the final 12 months. PostEx is a probable contributor to that progress.
On-line retailers in Pakistan discover it difficult to maintain their enterprise and obtain progress, as 95% of transactions are paid with money on supply. Courier corporations within the South Asian nation take 10 to fifteen days to settle these transactions from the dispatch time to supply. All this results in working capital points for on-line retailers.
In 2020, Khan based PostEx to unravel these points by giving retailers upfront funds towards cash-on-delivery orders, and an hooked up logistics service. After getting regulated as a non-bank monetary establishment in Pakistan, the startup additionally launched a progress capital providing for on-line retailers. Nonetheless, to cut back dangers, the startup doesn’t present pure monetary help to retailers, and solely provides them credit score in the event that they use its logistics service.
Khan informed TheTrendyType that this mannequin has helped PostEx preserve its non-performing loans under 0.03% since inception.
“As a result of we management the stream of the funds, that means that if we’re giving the credit score, we’re doing the deliveries on our personal, after which we’re amassing the money immediately from the buyer,” he mentioned.
The co-founder added that of its lively 15,000 service provider base, over 80% service provider have signed up purely for upfront funds with logistics, whereas the remaining 20% are utilizing solely its logistics service.
Initially, PostEx began the monetary service from its personal fairness, as Pakistan’s capital controls makes it arduous to boost vital debt from conventional lenders. Nonetheless, because it scaled and bought a confirmed variety of retailers and credit-payback historical past, the startup started working with typical banks to offer loans to retailers immediately from their steadiness sheets.
PostEx expanded its logistics footprint in Pakistan by acquiring rival Call Courier in August 2022. The acquisition helped the startup develop its market from three key markets to over 650 cities in a single go. It additionally enabled onboarding smaller companies and enterprise prospects — alongside massive retailers — to turn into a nationwide service for e-commerce corporations of all sizes.
Khan mentioned that simply over a 12 months after Name Courier’s acquisition, PostEx grew to become worthwhile in November final 12 months. It additionally not too long ago crossed an annual recurring income fee of $21 million, with 4 million month-to-month transactions, and initiatives to surpass $25 million by the tip of this 12 months.
“There isn’t any price of acquisition, besides there’s solely simply the price of debt or price of capital,” he mentioned. “So, we’re specializing in more healthy margins for profitability… we’re rising 10–15% month-on-month.”
Coming into new markets with $7.3M in new funding
The startup has now raised $7.3 million in an all-equity funding spherical led by Dubai-headquartered Conjunction Capital to sketch out its market enlargement, which plans to transcend Saudi Arabia and stretch to the United Arab Emirates (UAE) over time.
Within the subsequent three months, PostEx plans to enter Saudi Arabia. The startup additionally seems to boost one other spherical of $15 million to double down within the new market. Talks for the brand new spherical with buyers are ongoing, Khan asserted.
PostEx can be testing its platform within the UAE and already has a license for financing. It plans to launch there after efficiently cracking the Saudi Arabian market.
For Saudi Arabia, Khan informed TheTrendyType that PostEx will apply for a financing license with the native regulator, the Saudi Central Financial institution. In the meantime, it has began a pilot within the nation with a handful of small and medium on-line retailers and one or two massive gamers by tying up with native financing companions.
On the similar time, PostEx plans to increase its presence in Pakistan, increasing its headcount of 6,500 throughout 600 cities to 9,000 by the tip of the 12 months.
“We anticipate progress in sure cities extra as in comparison with different cities. So we put money into these cities extra,” Khan mentioned.
The startup can be testing a digital funds service for on-line retailers in Pakistan, permitting them to digitize funds on the doorstep or checkout web page. It already presents an expense administration system to retailers to assist them handle salaries, provider and vendor funds and bills by way of a single portal.
PostEx’s most up-to-date spherical additionally noticed participation from Sprint Ventures and Sanabil500 in addition to its present buyers VSQ, FJ Labs and Zayn VC. Earlier than this spherical, the startup raised $8.6 million.
